The readers of Successful Meetings represent a cross section of industries from medical, pharmaceutical, and finance, to technology, manufacturing, and retail. Their titles include C-level executives as well as sales and marketing directors and managers. Some have been planning meetings for years while others have just started.
No matter where they fall on that spectrum the vast majority are the meeting “owner”--the person with the final decision-making responsibility on where a meeting will be held and even if it will be held. One thing all of our readers have in common is a need to partner in a significant way with the suppliers that can help them create their meetings. It’s not just about the destination, or the logistics, or the procurement. It’s about the total meeting experience. Successful Meetings chronicles the experience of meeting planning in today’s business environment. It teaches and inspires creativity by presenting options and possibilities that enhance the planning, onsite management and post evaluation of meetings.
Our editorial gives these professionals a sense of community in print and online through social networking, peer-to-peer advice columns, and basic how-to features. Our "voice" is light in tone but nonetheless instructional, and presented in a compelling graphic environment as we take our readers by the hand and lead them through the often daunting task of pulling all the elements of a meeting together.