Content Solutions is a separate department of the BTN Group which works closely with business travel suppliers to identify important industry topics and then create custom sponsored communication vehicles such as white papers, webinars, case studies, custom newsletters, custom magazines and research.
White papers educate travel buyers in an informative, creative, and engaging way on timely travel management issues that are important to them.
Case studies are an excellent way to educate travel buyers by showing them how a travel supplier provided a solution to a customer with a similar challenge.
Webinars are a lively and interactive way to engage and educate travel buyers. For travel suppliers interested in sponsoring a webinar, BTN will identify a compelling topic, source knowledgeable speakers, promote the webinar to the BTN database, execute production, moderate the discussion, create the slide presentation and make the webinar available on the Business Travel News website for three months.
BTN will partner with a travel supplier to create and conduct a survey, target the list and email the survey, compile and interpret the data, and deliver results in an easy-to-read research paper. The BTN Group produces proprietary, multi-sponsored and industry focused research.
These newsletters allows a travel supplier to update their clients and prospects weekly, bi-weekly or monthly with top news stories and industry briefs focusing on business travel and meetings. These custom newsletters can be delivered as a fully designed and ready to send HTML or as content a supplier can use for their existing newsletters.
BTN can also produce custom magazines in a print or digital format to update a travel supplier’s clients on a bi-monthly or quarterly basis with industry features, news about their company and products, client success stories and executive profiles.